I made only minor changes to the background color of the poster since pink is the ideal color for ice cream, particularly when targeting kids and women. I considered and integrated Hengyu’s suggestions into the poster, particularly his comment on the lack of brightness in the overall color scheme. I found that color psychology is a great way to use different colors to catch the customer’s attention and stimulate their interest.

To make the poster more compact and visually appealing, I restructured the overall layout and the placement of smaller elements within it. I chose to remove dynamic pendants due to the high cost of the poster, despite the fact that they can easily grab people’s attention. The layout of the poster is a crucial foundation on which the success of the entire poster depends.

fig 1.1

By applying the theory of cognitive load of learning, I made the poster more concise by eliminating irrelevant text and adding more visual content to encourage engagement. Additionally, I added authentic images as reference points to emphasize the poster’s genuineness. Since individuals can only absorb a limited amount of information at a given time, I chose to incorporate more images as they are simpler to understand and remember.

fig 1.2

To enable easier communication between potential customers and the ice cream shop, I decided to add a QR code to the poster instead of relying on outdated methods like phone numbers. Given that people are always on the lookout for more convenience and efficiency, the use of two-dimensional codes enables them to connect with services faster, making it a preferred choice for customers of all ages.

Even though I don’t have an ice cream shop, creating the poster was a valuable experiment and provided me with important insights and experience that I can apply to future work. Such experiential learning activities are essential since they are directly linked to real-life situations.

References：

Brown, S. (2021, May 12). The importance of cognitive load theory in learning and productivity. Forbes. https://www.forbes.com/sites/samanthabrown/2021/05/12/the-importance-of-cognitive-load-theory-in-learning-and-productivity/?sh=219b21457067

YouTube. (2019, August 10). Color Psychology – How Colors Influence Your Choices and Feelings YouTube. Retrieved March 19, 2023, from https://www.youtube.com/watch?v=OM4fXB23pCQ